Turning complex ideas into
simple, intuitive products.
From early concepts to real-world solutions, designing digital products with purpose and impact.
selected projects
case studies.
how i work
one loop, run on repeat.
- 01research
Frame the real problem.
Secondary research first, then primary: qualitative to learn why, quantitative to learn how many.
secondary · primary · qual + quant - 02design
Prototype in hours.
Testable interfaces, with every state and edge case.
Figma · code - 03testing
Real people, real tools.
Usability sessions, assistive tech included. Accessibility audited here.
usability · WCAG 2.2 - 04iteration
Follow the evidence.
Rework what testing exposed, then test again.
analytics · feedback - 05ship
Build the real thing.
Production code, measured after launch.
React · TypeScript
↺and back to research — what shipped becomes the next question
what i bring to each turn
- product design
- ux research
- design systems
- accessibility
- frontend
- interaction
- ai-native
what people say
in their words.
